Case Studies

For over 80 years, “Have a break, have a KitKat” has been one of the most iconic slogans in advertising...

Sunsilk entered the Indian market in the 1964, originally with a hairspray. To penetrate the Indian market, Sunsilk focused on...

Introduction In 2007, ITC, a conglomerate primarily known for tobacco and hotels, decided to enter the fierce battlefield of the...

Introduction In 1983, two traders, Narotam Sekhsaria and Suresh Neotia, decided to enter the cement business. They had zero industry...

Introduction In a world before apps, planning a trip meant endless phone calls to agents or physical visits to booking...